Will God Save S.U.V.’s?

On the front page of the NY Times today is a picture of three S.U.V’s–great white behemoths–sitting on the altar of Greater Grace Temple, a Pentecostal church in Detroit. Worshipers–including hundreds who work in the automobile industry–are surrounding the vehicles, some with upraised hands in supplication, asking for the miracle that it would take to save their companies.  Officials from the United Automobile Workers union were invited to speak at the service, followed by a sermon by Bishop Charles H. Ellis III, entitled “A Hybrid Hope.”  (The S.U.V.’s were all gas-electric hybrids on loan from various dealerships.)

Well, I guess that’s the way we usually run our lives–we screw up, and then we beg God to DO SOMETHING and bail us out.  Really, God, I’ll never hit my little brother again, I promise!  When do we grow up and begin to take some responsibility for the consequences of our actions? 

Let’s talk about General Motors, the biggest baddest auto company.  G.M.’s chief executive, Rick Wagoner, earlier chastened and turned away by Congress, upon his return testified   that “G.M. has made mistakes in the past.”  Wagoner named three of those mistakes: agreeing to expensive union contracts, not investing in smaller cars, and failing to convert plants so the company could build more than one kind of vehicle.

But G.M.’s biggest failing, according to some analysts, is the company’s refusal to invest in innovation and to support those inside the company who were pushing the company to innovate.  Instead, they allowed the finance executives to carry the day, the guys in the company who were more interested in short-term returns on investment than in making products appropriate for the 21st century.  Their excuse?  “We were giving the public what they wanted.”  Well, yes, by pushing hugely expensive ads and lobbying Congress to set fuel standards criminally low.  And the result of taking this direction?  Inflated stock values for investors and fat checks for executives.  Oh, and yes, now bankruptcy.

Let’s talk about leadership, shall we?  When a person leads a business or an institution of any kind, that individual should consider his position as a sacred trust.  People will be depending upon that leader for their livelihood, and the company itself must remain not only viable but trustworthy, in the eyes of the public.  It is a public trust of sorts.  Of course a company must make a good profit in order to flourish, but the core mission of the company should never be solely to make a profit.  The core mission should include creating the best possible product for the most number of people at the lowest cost to them and to the environment, while ensuring that the line workers are respected and compensated apporopriately. 

The problem with G.M is a values problem, not a business mistake. Their executives went after the money, disregarding environmental issues and the quality of their product.  A business mistake can be rectified–but a values problem?  That will be more difficult to deal with.  I would suggest that a good beginning might be for Congress to insist that the current executives be relieved of their positions.  These are the leaders who made the decisions that fattened their own wallets and ran the company into the ground.  The leopard has shown its spots.  Should we now trust them with billions more?